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The Master Architect Model

Centuries ago, architects were responsible for the entire process of building creation.They involved themselves not only in the design of the building, but also the design of the interior components. In some cases, this included everything from furniture to lighting fixtures and custom flooring design.

How the Master Architect model still makes sense today. Read more

The Master Architect model made sense then and it makes sense today, especially with the advent of advanced digital modeling software.Today, Architecttura is able to digitally create virtual buildings in unprecedented detail – so detailed that we are able to precisely estimate material needs, standard labour costs, millwork and much more. Our ability to forecast major cost items allows us to negotiate and manage project costs within much tighter budgets.

By overseeing every aspect of design and construction, we ensure that the finished building faithfully reflects the original design intent, is built in a more streamlined way, and ultimately saves you money.

How managing construction ensures a better build. Read more

As your architects, we understand exactly what you expect from your building. We know why certain design decisions were made. We know what’s important to you. That makes us uniquely qualified to guide the construction process – to make absolutely sure that the final product remains true to your goals and your vision.

It also helps to have a single, intimately informed source of authority for all construction decisions. A one-stop-shop saves time, money and reduces conflicts. It reduces the stress inherent in any building project and gives you peace of mind, knowing that your project is being managed by the people who know it best.

How parametrics open new doors of creative opportunity. Read more

Architecttura’s sister organization, Parattura, specializes in custom fabrication of parametric building components and systems. This close relationship allows our designers to create radically new, paradigm-shifting components that are optimized for efficient implementation.

The Seven Disciplines of
Our Master Architect Model

Master Architect Model

Life Cycle Management Architectural Design Integrated Engineering Construction Management Parametric Design & Fabrication Urban Planning Interior Design

As Master Architects, Architecttura offers expertise in seven key disciplines that, together, span the entire scope and life cycle of your project. It’s all built upon the unprecedented detail of our DeepDesign 4D modelling. Using advanced technology in game-changing ways is how we build intelligence into everything we do.

Building Intelligence

Deeper knowledge, powered by design

A few articles ago, we discussed the re-emerging world of long-term building management, powered by our intelligent DeepDesign® processes. We say re-emerging because, in centuries past, most buildings were created by “Master Architects” who oversaw not just the design of their commissioned projects, but also the construction and ongoing upkeep.  Architecttura is embracing this approach…


Exploring the boundless possibilities of Parametrics

25th Anniversary Series                                 Issue #4 In this, the fourth installment of our 25th anniversary series, we explore what is arguably one of the most disruptive and innovative forces in design and manufacturing history: Parametrics.  Parametric design uses computer algorythms to…


Delving deeper into performance over time

At the core of our Master Builder model (see our previous blog article) lies extraordinarily powerful design technology that allows us to analyse building designs in previously unimaginable ways. Long before the first shovelful of earth is turned at the job site, we can now model virtually every aspect of a building’s appearance, performance and…


A modern revisioning of the Master Builder model

Michelangelo Buonarroti was one. So was Filippo Brunelleschi. Like most of their renaissance-era contemporaries, they defined themselves as Master Builders – visionaries who not only designed the greatest buildings of their day, but who also managed every aspect of the construction. Over the centuries, that traditional architect’s role has narrowed. After the completion of the…


Celebrating 25 Years of Building Intelligence

This year marks Architecttura’s 25th anniversary. To commemorate this milestone, we will publish a series of articles to highlight some of the lessons we’ve learned along the way and to share some of the stories and developments that helped shape our unique approach to the practice of architecture. So much has changed since we first…