The Master Architect Model

Centuries ago, architects were responsible for the entire process of building creation.They involved themselves not only in the design of the building, but also the design of the interior components. In some cases, this included everything from furniture to lighting fixtures and custom flooring design.

How the Master Architect model still makes sense today. Read more

The Master Architect model made sense then and it makes sense today, especially with the advent of advanced digital modeling software.Today, Architecttura is able to digitally create virtual buildings in unprecedented detail – so detailed that we are able to precisely estimate material needs, standard labour costs, millwork and much more. Our ability to forecast major cost items allows us to negotiate and manage project costs within much tighter budgets.

By overseeing every aspect of design and construction, we ensure that the finished building faithfully reflects the original design intent, is built in a more streamlined way, and ultimately saves you money.

How managing construction ensures a better build. Read more

As your architects, we understand exactly what you expect from your building. We know why certain design decisions were made. We know what’s important to you. That makes us uniquely qualified to guide the construction process – to make absolutely sure that the final product remains true to your goals and your vision.

It also helps to have a single, intimately informed source of authority for all construction decisions. A one-stop-shop saves time, money and reduces conflicts. It reduces the stress inherent in any building project and gives you peace of mind, knowing that your project is being managed by the people who know it best.

How parametrics open new doors of creative opportunity. Read more

Architecttura’s sister organization, Parattura, specializes in custom fabrication of parametric building components and systems. This close relationship allows our designers to create radically new, paradigm-shifting components that are optimized for efficient implementation.

The Seven Disciplines of
Our Master Architect Model

Master Architect Model

Life Cycle Management Architectural Design Integrated Engineering Construction Management Parametric Design & Fabrication Urban Planning Interior Design

As Master Architects, Architecttura offers expertise in seven key disciplines that, together, span the entire scope and life cycle of your project. It’s all built upon the unprecedented detail of our DeepDesign 4D modelling. Using advanced technology in game-changing ways is how we build intelligence into everything we do.

Exploring the boundless possibilities of Parametrics

25th Anniversary Series                                 Issue #4

In this, the fourth installment of our 25th anniversary series, we explore what is arguably one of the most disruptive and innovative forces in design and manufacturing history: Parametrics.  Parametric design uses computer algorythms to create, engineer and build shapes and structures that were simply not possible, even a few years ago. The reason is simple: unaided human minds are simply not able to envision and calculate the incredibly complex interweavings of elements that make parametric designs so fresh and inspiring. Engineering at this level of complexity requires raw computing power and lots of it. With parametrics, artificial intelligence boldly finds its place in the architect’s office.

The applications can be relatively straightforward. In the exterior wall panels we designed for a local professional office (see the attached image), parametric algorythms were used to determine the size and placement of perforations in the metal cladding. The randomness of the holes’ placement and size was guided by pre-set “rules” we programmed into the software and created a simple, dramatic effect.

At the opposite end of the complexity scale, we used parametrics to create a lattice of interlaced steel beams that formed an undulating glass canopy for an open urban mall setting. (Other familiar examples are the “nest” stadium of the 2008 Beijing Olympics) The results are dramatic and often breathtaking. The applications are varied and endless – everything from built-environment components such as furniture and decorative wall structures, to entire buildings and large-scale architectural elements. In all of these examples, parametrics allows us to radically rethink the possibilities of every project. And by developing our own engineering and manufacturing capabilities, we’re bringing the excitement and promise of parametrics to more of our client proposals every week.

Parametric design is one more way in which we’re building intelligence into everything we do. By combining advanced technology with the insights of our experience, we’ve positioned ourselves and our firm for another 25 years of dynamic growth and development.





 Concept bench developed for Barrie Medical Centre