The Master Architect Model

Centuries ago, architects were responsible for the entire process of building creation.They involved themselves not only in the design of the building, but also the design of the interior components. In some cases, this included everything from furniture to lighting fixtures and custom flooring design.

How the Master Architect model still makes sense today. Read more

The Master Architect model made sense then and it makes sense today, especially with the advent of advanced digital modeling software.Today, Architecttura is able to digitally create virtual buildings in unprecedented detail – so detailed that we are able to precisely estimate material needs, standard labour costs, millwork and much more. Our ability to forecast major cost items allows us to negotiate and manage project costs within much tighter budgets.

By overseeing every aspect of design and construction, we ensure that the finished building faithfully reflects the original design intent, is built in a more streamlined way, and ultimately saves you money.

How managing construction ensures a better build. Read more

As your architects, we understand exactly what you expect from your building. We know why certain design decisions were made. We know what’s important to you. That makes us uniquely qualified to guide the construction process – to make absolutely sure that the final product remains true to your goals and your vision.

It also helps to have a single, intimately informed source of authority for all construction decisions. A one-stop-shop saves time, money and reduces conflicts. It reduces the stress inherent in any building project and gives you peace of mind, knowing that your project is being managed by the people who know it best.

How parametrics open new doors of creative opportunity. Read more

Architecttura’s sister organization, Parattura, specializes in custom fabrication of parametric building components and systems. This close relationship allows our designers to create radically new, paradigm-shifting components that are optimized for efficient implementation.

The Seven Disciplines of
Our Master Architect Model

Master Architect Model

Life Cycle Management Architectural Design Integrated Engineering Construction Management Parametric Design & Fabrication Urban Planning Interior Design

As Master Architects, Architecttura offers expertise in seven key disciplines that, together, span the entire scope and life cycle of your project. It’s all built upon the unprecedented detail of our DeepDesign 4D modelling. Using advanced technology in game-changing ways is how we build intelligence into everything we do.

Deeper knowledge, powered by design

A few articles ago, we discussed the re-emerging world of long-term building management, powered by our intelligent DeepDesign® processes. We say re-emerging because, in centuries past, most buildings were created by “Master Architects” who oversaw not just the design of their commissioned projects, but also the construction and ongoing upkeep.  Architecttura is embracing this approach but in a much more dramatic, technology-driven way.  It all starts with our proprietary DeepDesign® process that creates incredibly detailed building plans – so much so that we are able to forecast specific, detailed and accurate projections for every aspect of the build-out and for the long-term, life-cycle management and upkeep of your building and its systems.  Our clients are already seeing the benefits of this level of detailed design.  Soon, they will also be able to monitor building-management and performance data through user-friendly interfaces that marshal information on a variety of structural and performance parameters into a single, easy to use dashboard.

As the prototype model (pictured) shows, the DeepDesign® Dashboard will compare predicted energy and upkeep costs versus actual expenditures, with intelligent cross references to external influences such as wind and temperature, humidity levels, etc. Other features will provide aggregated information on total energy usage by category, and comparisons of total energy performance on a day-to-day basis, expressed as a plus/minus percentage of designed values. Down the road, we envision other DeepDesign® developments, including comprehensive accumulation and analysis of real-time data from components and systems connected through the “internet of things.” Such previously unthinkable control and management of information now seems within easy developmental reach.

Our DeepDesign® Dashboard is an exciting, game-changing illustration of how, at Architecttura, we’re building intelligence into everything we do. By combining advanced technology and innovative spirit with the insights of our experience, we’re positioning ourselves and our clients for another 25 years of dynamic growth and development.








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