The Master Architect Model

Centuries ago, architects were responsible for the entire process of building creation.They involved themselves not only in the design of the building, but also the design of the interior components. In some cases, this included everything from furniture to lighting fixtures and custom flooring design.

How the Master Architect model still makes sense today. Read more

The Master Architect model made sense then and it makes sense today, especially with the advent of advanced digital modeling software.Today, Architecttura is able to digitally create virtual buildings in unprecedented detail – so detailed that we are able to precisely estimate material needs, standard labour costs, millwork and much more. Our ability to forecast major cost items allows us to negotiate and manage project costs within much tighter budgets.

By overseeing every aspect of design and construction, we ensure that the finished building faithfully reflects the original design intent, is built in a more streamlined way, and ultimately saves you money.

How managing construction ensures a better build. Read more

As your architects, we understand exactly what you expect from your building. We know why certain design decisions were made. We know what’s important to you. That makes us uniquely qualified to guide the construction process – to make absolutely sure that the final product remains true to your goals and your vision.

It also helps to have a single, intimately informed source of authority for all construction decisions. A one-stop-shop saves time, money and reduces conflicts. It reduces the stress inherent in any building project and gives you peace of mind, knowing that your project is being managed by the people who know it best.

How parametrics open new doors of creative opportunity. Read more

Architecttura’s sister organization, Parattura, specializes in custom fabrication of parametric building components and systems. This close relationship allows our designers to create radically new, paradigm-shifting components that are optimized for efficient implementation.

The Seven Disciplines of
Our Master Architect Model

Master Architect Model

Life Cycle Management Architectural Design Integrated Engineering Construction Management Parametric Design & Fabrication Urban Planning Interior Design

As Master Architects, Architecttura offers expertise in seven key disciplines that, together, span the entire scope and life cycle of your project. It’s all built upon the unprecedented detail of our DeepDesign 4D modelling. Using advanced technology in game-changing ways is how we build intelligence into everything we do.

Building Intelligence

Why us?

The Master Architect model

Our Master Architect model seamlessly merges the architect’s, engineer’s and builder’s roles into a single, cohesive process. It allows us to manage the process, and our clients’ interests, throughout the process and throughout the building’s life cycle. Read more

This ensures that the original design intent is understood and applied in every phase of the project through to the final built form.


Our digital modelling takes us deeper than ever into the details of your building plan. Our DeepDesign methodology provides a comprehensive, four-dimensional picture of the building as it will be built and managed over time. Read more

DeepDesign ensures – in advance of construction – that every aspect of your design will precisely come together as planned. Moreover, DeepDesign allows us model energy consumption through a variety seasonal scenarios and design options, allowing us to recommend modifications that will reduce energy costs over time. By intelligently managing the entire scope of life-cycle issues inherent in every structure, DeepDesign provides detailed cost analysis and budget tracking at every stage of the project.

Exceptional design

The built result of our work, as showcased in our portfolio galleries (below) speaks for itself. Our buildings bring to life inspired thinking – and, importantly, a strong reflection of our clients’ expectations. Read more

They are structures that stand the test of time, becoming signature elements of their communities. They intelligently provide functional performance across every design and life-cycle parameter – with elegance, lasting aesthetics, and sustained value.

The 30/70 rule

A widely accepted industry rule states that, in most building projects, the costs of design and initial construction typically represent 30% of a building’s full life-cycle cost. Normal maintenance and upkeep of your building and its systems will, over time, typically cost more than twice original investment – roughly 70% of the structure’s lifetime cost. Read more

Our DeepDesign process allows us to accurately forecast those long-term costs, and to design intelligent, cost-saving efficiencies into the original plan. Our Master Architect model allows us to anticipate structural and system upgrades in a managed, predictable way, minimizing unexpected expenditures and long-term budgetary pressures.